Dutties Brand Culture
Purpose:
Dutties was founded with the mission of democratizing style, enabling customers to dress well, according to their taste, in the most affordable way. Our goal is to become the number one affordable fashion brand in Chile, offering a modern, efficient, and accessible shopping experience.
Brand essence:
Fashion at Dutties isn't about luxury, but about logic, attitude, and possibility. We move with trends, but we stick to what truly matters: a combination of the essential and the contemporary.
Brand personality:
- Accessible: Practical and accessible to everyone.
- Minimalist: Simple and functional designs.
- Close: Connected with people's needs.
- Young: Vital and in tune with current trends.
- Current: Adapted to modern styles.
- Functional: Prioritizes utility and comfort.
Commitment to customers:
We strive to ensure that every customer, from all ages and segments, can find their unique look without overpaying. We offer basic, trendy, and functional fashion, with a wide variety of colors and sizes, super-competitive prices , and a constant product renewal (dozens to a hundred new styles per week).
Emotional values:
We want our customers to feel a sense of accomplishment in "buying well," security in "looking good while spending little," belonging to a community where "this is also fashion," and the freedom of self-expression without guilt.